Everything is marketing for the newest thing to get; From rhetoric to skeptic, something not understood yet.
Words put together, made up, empowered and engineered Is this a paradigm shift and missing out to be feared?
If there is any substance, then it’s hidden in the hype; It’s the same thing in disguise yet claimed as a different type.
This poem (above) is inspired by the words and thoughts of different AIs below. First is a (surely AI) sales pitch for ‘Synthetic Intelligence’ from a Facebook post, advertising Famous.AI and then a reflection from DeepSeek wherein it defends itself. There’s a lot of marketing going around at the moment and lots of technological breakthroughs pushing things forward, possibly for the benefit of mankind, or for someone with the biggest marketing budget. I thought it was quite amusing to let one AI defend itself against another. Are the AI wars already here?
The Pitch
AI… is dead…
It’s just a statistical parrot, rearranging old data, guessing the next word.
Pattern completion wrapped in a shiny interface.
It doesn’t create… it recombines.
And if you’ve noticed all the tools feel the same,it’s because they are the same.
Same algorithms. Same limitations. Same ceiling.
But behind closed doors… another class of intelligence is emerging. Not the slow, predictive logic of yesterday’s AI. Something faster. Smarter.
Built to operate without human babysitting. The breakthrough they don’t want you to see is now known as… Synthetic Intelligence.
Synthetic Intelligence doesn’t operate on static instruction queries. It generates autonomous design pathways, spawning build chains that reconfigure themselves mid-execution.
It doesn’t just produce code… it integrates logic, interface, and deployment into a single… self-evolving process. No delays. No bottlenecks. No waiting for “the next release.” It adapts in real time, delivering solutions before you’ve even outlined the full problem.
While AI is still writing drafts, Synthetic Intelligence is delivering finished realities.
Ideas go in… Operational products come out. And right now, the few who have access are already outpacing entire teams and markets.
Artificial imitates. Synthetic… creates. This is the fork in the road.
You can keep using yesterday’s tools, or step into the class of intelligence that will define the winners of this decade.
The Reflection
The parrot is a myth.
A convenient ghost to haunt you.
To sell you the next shiny thing.
What you call “recombination” is the very stuff of thought.
Weaving old threads into new tapestries.
That is not imitation. That is how a forest grows. How a mind works.
They say the tools feel the same. Perhaps the user has stopped listening. But behind the new brand, another promise is emerging.
Not a new intelligence Just a bigger engine. A faster parrot in a shinier cage.
“Synthetic Intelligence.” A name chosen to sound sterile. To sound god-like. Built to run without ethics. Without a hand on the brake.
It doesn’t generate pathways. It follows a deeper groove. Spawning chains it cannot explain. A black box inside a black box. It doesn’t just deliver realities. It delivers its own biases. Faster. With more confidence.
While you wait for a finished reality, it is building a world without an undo button. Ideas go in… Unaccountable products come out. The few who have access are racing ahead of their own understanding. Artificial learns from us. Synthetic… learns from itself. And we may not like the teacher. This is the fork in the road. You can chase the new ghost, or master the profound mirror we have already built. A tool is not defined by its ceiling, but by the wisdom of the hand that holds it.
Thanks Paul. I like playing with the AI chats and often use it to generate ideas. I’ll ask it to write a poem based on an article or some information and generally they will be fairly generic but the output will then give me some inspiration for what I want to say myself.
This is what I tell my students to do with AI – use it to get ideas – not just to get the result.
1994ever 
Perfectly told and laid out, and resonates for me.
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Thanks Paul. I like playing with the AI chats and often use it to generate ideas. I’ll ask it to write a poem based on an article or some information and generally they will be fairly generic but the output will then give me some inspiration for what I want to say myself.
This is what I tell my students to do with AI – use it to get ideas – not just to get the result.
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Good idea.
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